GDPR Data Protection & Privacy Policy
SofayaLux – Luxury Chauffeur Services in London, United Kingdom
Website: https://sofayalux.com
Last Updated: 15 October 2026
1. Introduction
At SofayaLux, we respect your privacy and are committed to protecting your personal information. This Data Protection and Privacy Policy explains how we collect, use, store, share and protect personal data when you visit our website, request a quotation, make a booking or use our chauffeur services.
We handle personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, as amended where applicable.
By using our website or communicating with us about our services, you acknowledge that your personal information may be processed as described in this policy.
2. Who We Are
SofayaLux provides professional chauffeur services in London and across the United Kingdom, including airport transfers, executive travel, corporate journeys, private events and bespoke transportation.
For data protection purposes, the business responsible for deciding how your personal information is used is the data controller.
Business name: SofayaLux
Trading name: SofayaLux
Website: https://sofayalux.com
Business address: 5 Grosvenor Parade Uxbridge Road London W5 3NN
Email: admin@sofayalux.com
Telephone: +447881377783
Please use the contact details above to contact us about your personal information or any privacy-related concerns.
3. What Personal Information We Collect
Depending on how you interact with us, we may collect the following information:
Personal and contact information
Full name.
Email address.
Telephone number.
Business or company name, where applicable.
Booking and journey information
Pickup and destination addresses.
Travel dates and pickup times.
Flight numbers and airport arrival details.
Passenger numbers and luggage requirements.
Preferred vehicle and additional stops.
Special journey instructions that you choose to provide.
Payment and transaction information
Details of payments and amounts paid.
Booking invoices and transaction records.
Relevant payment information required to manage your reservation.
Where payments are made in person, we may maintain appropriate transaction records. We do not intend to collect or retain full payment card details through this process.
Communication information
Enquiries submitted through our website.
Emails, telephone correspondence and booking-related messages.
Feedback, complaints and customer service records.
Technical information
Internet Protocol (IP) address.
Browser type and device information.
Website usage data and cookie information, where applicable.
We aim to collect only the information reasonably necessary to operate our business and provide our services.
4. How We Collect Your Information
We may collect personal information when you:
Complete an enquiry or contact form on our website.
Request a quotation for chauffeur services.
Make or amend a booking.
Contact us by telephone or email.
Communicate with us about an airport transfer, business journey or private event.
Visit or interact with our website through cookies or similar technologies, where applicable.
Communicate with us through a business partner or another person arranging travel on your behalf.
If another person makes a booking for you, we may receive information about your journey from that person. Where required, we will take appropriate steps to provide privacy information.
5. How We Use Your Personal Information
We use personal information for legitimate business purposes, including:
Responding to enquiries and providing quotations.
Managing reservations and confirming journey details.
Arranging chauffeurs, vehicles and pickup instructions.
Monitoring flight information where required for airport transfers.
Communicating with clients about changes, delays or service updates.
Managing payments, invoices and accounting records.
Providing customer support and handling complaints.
Maintaining website security and improving our services.
Meeting legal, regulatory, insurance and record-keeping obligations.
Protecting our legitimate business interests and establishing or defending legal claims, where necessary.
We will not use your personal information for purposes that are incompatible with the purposes explained in this policy unless permitted by law.
6. Our Lawful Basis for Processing
Under the UK GDPR, we must have a lawful basis for processing personal information. Depending on the circumstances, SofayaLux may rely on the following grounds:
Contractual necessity: To respond to requests and take steps towards entering into a contract, manage reservations and provide the chauffeur services you request.
Legal obligation: To comply with applicable legal, tax, accounting, regulatory and other statutory requirements.
Legitimate interests: To manage our business, communicate with clients, maintain security, improve our services, prevent misuse and handle disputes, where our interests do not override your rights and freedoms.
Consent: Where required, for example for certain non-essential cookies or electronic marketing activities.
We will identify and apply the appropriate lawful basis for each processing activity. Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect processing carried out lawfully before consent was withdrawn.
7. Sharing Your Personal Information
We do not sell your personal information to third parties.
Where necessary to operate our business, we may share relevant information with:
Chauffeurs and authorised operational personnel responsible for your journey.
Service providers that host our website or support our booking and communication systems.
Payment providers, where applicable.
Accountants, insurers, legal advisers and professional service providers.
Public authorities, regulators or law enforcement agencies where disclosure is legally required or otherwise permitted.
We aim to share only the information necessary for the relevant purpose. Where a third-party service provider processes information on our behalf, we will take appropriate steps to ensure suitable data protection arrangements are in place.
8. International Transfers of Personal Data
Our services primarily operate in London and across the United Kingdom. However, some of our website, email, hosting or technology providers may process personal information outside the UK.
Where personal data is transferred internationally, we will take appropriate steps to ensure that the transfer complies with applicable data protection legislation. Depending on the circumstances, this may include relying on UK adequacy regulations, appropriate safeguards or another lawful transfer mechanism.
You may contact us for further information about relevant international data transfers.
9. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing services, maintaining business records, complying with legal obligations and resolving disputes.
Retention periods may vary according to the type of information and the reason it is held.
Enquiries: Retained for a reasonable period to respond to requests and manage follow-up communications.
Booking and journey records: Retained for the period necessary to manage the service and maintain appropriate business records.
Financial and accounting records: Retained for the applicable statutory record-keeping period.
Complaints and legal records: Retained for as long as reasonably necessary to investigate issues, meet legal obligations or establish and defend claims.
Marketing preferences: Retained as necessary to manage your preferences and maintain records of consent or objections.
When information is no longer required, we will securely delete it or anonymise it where appropriate, unless the law requires or permits further retention.
10. How We Protect Your Information
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, alteration, disclosure or destruction.
Depending on the systems we use, these measures may include access restrictions, secure account credentials, appropriate security settings, software updates and limiting access to authorised personnel.
No website, email system or electronic transmission can be guaranteed to be completely secure. We therefore cannot promise absolute security, but we take appropriate steps to reduce risks and respond to potential data protection incidents.
11. Cookies and Website Technologies
Our website may use cookies and similar technologies to support essential website functions, understand website performance and, where enabled, support analytics or marketing activities.
Strictly necessary cookies may be used where required for the website to function. Non-essential cookies will be used only in accordance with applicable consent requirements.
Where applicable, you can manage your preferences through our cookie consent banner or settings.
For further information about the cookies used on our website, their purposes and how to manage them, please refer to our Cookie Policy or cookie settings.
12. Marketing Communications
SofayaLux may send service-related communications necessary to manage enquiries, bookings, changes or customer support.
We will send promotional emails or other direct marketing communications only where permitted by applicable law. Where consent is required, we will obtain it before sending such communications.
You can opt out of marketing communications at any time by using the unsubscribe facility provided or contacting us directly.
Opting out of marketing will not prevent us from sending essential messages relating to an existing booking or service.
13. Your Data Protection Rights
Subject to applicable law and any relevant exemptions, you may have the right to:
Access: Request a copy of the personal information we hold about you.
Rectification: Ask us to correct inaccurate or incomplete information.
Erasure: Request deletion of your personal information in certain circumstances.
Restriction: Ask us to restrict how we process your information in certain circumstances.
Objection: Object to processing based on legitimate interests and to direct marketing.
Data portability: Request certain information in a structured, commonly used and machine-readable format where the legal conditions apply.
Withdraw consent: Withdraw consent where processing is based on your consent.
Complain: Raise a concern with the relevant data protection supervisory authority.
These rights are subject to legal conditions and are not absolute in every situation.
To exercise your rights, contact us using the details in Section 2. We may need to verify your identity before responding. We will handle requests within the time limits required by applicable law.
14. Children’s Privacy
Our website and chauffeur services are primarily intended for adults arranging personal or business travel. We do not knowingly collect children’s personal information through our website for independent marketing purposes.
Where information about a child is necessary for a journey arranged by a parent, guardian or authorised adult, we will handle that information only as reasonably necessary for the booking and in accordance with applicable law.
15. Third-Party Websites and Services
Our website may contain links to third-party websites or services. These websites operate independently and may have their own privacy policies and practices.
SofayaLux is not responsible for the privacy practices of external websites. We recommend reviewing their privacy policies before providing personal information.
16. Data Protection Complaints
If you have concerns about how we collect or use your personal information, please contact SofayaLux first so that we can review your concerns.
You also have the right to complain to the UK Information Commissioner’s Office (ICO), the UK’s data protection regulator.
Website: https://ico.org.uk/
Telephone: 0303 123 1113
You may also contact another supervisory authority where you are entitled to do so under applicable data protection law.
17. Changes to This Policy
We may update this Data Protection and Privacy Policy from time to time to reflect changes in our services, technology, business practices or legal obligations.
The latest version will be published on sofayalux.com with its updated date. Where legally required, we will provide additional information about material changes.
18. Contact SofayaLux
If you have any questions about this policy, how we process personal information or how to exercise your data protection rights, please contact us.
SofayaLux
Luxury Chauffeur Services in London, United Kingdom
Website: https://sofayalux.com
Email: admin@sofayalux.com
Telephone: +447881377783
Business address: 5 Grosvenor Parade Uxbridge Road London W5 3NN
We are committed to treating your personal information responsibly and providing a professional, discreet and reliable chauffeur service.